Perhaps it is appropriate for me to declare my personal investment in the subject of suicide, as I lost my brother to his own actions three years ago.
This short film was challenging and emotive, as it should be. It effectively portrayed the devastating effect that bullying can have on an individual. It also showed the 'pack' mentality that bullies and their accomplices can have, which can be completely overwhelming. It also showed that by not condemning bullying you become complicit in the act.
Having said that, there is no way I will use it in my lessons.
I feel very strongly that we need to give our young a positive message on how to avoid the end that the character Ronan chose, and that being bullied is something that can be dealt with, if they are brave enough to seek help. This undoubtedly would have robbed the film of its shock value (and cost it the vast majority of its youtube hits). Children are impressionable (http://en.wikipedia.org/wiki/Bridgend_suicide_incidents), and need to be guided rather than shocked; to be shown that suicide is a long term solution to a short term problem, whatever the problem may be. The film even showed how Ronan went about preparing for his suicide, which I found particularly unpalatable and really quite inappropriate. I was also angered by the glib approach to Ronan's suicide. The devastating consequences of his actions were not addressed, instead the film-makers decided to go for the heart-strings and end the movie with his suicide. Might this also not send the wrong message to our young? For children to sympathise with Ronan's hopelessness is commendable, but sympathy is also due to his family that were left behind to deal with the aftermath. Cause and effect leading to his suicide, but not cause and effect afterwards.
Perhaps this story is best told in tandem with a follow up movie to make explicit to children the consequences of suicide. In isolation, however, I found the clip ill-considered at best, and exploitative at worst.